alldayPA Legal is the first separate proposition launched by the business to target vertical sectors.
A new website, www.alldaypalegal.com, has also been developed for the brand, which will benefit from an online marketing campaign which includes content marketing, PR, SEO and PPC.
With alldayPA Legal, law firms will have access to all the skills and support they need to transform telephone call handling from an out-of-control administrative challenge into an effective platform for business development and customer service.
The marketing campaign to support the new business will involve promoting how much new business law firms are losing through badly handled telephone calls.
“alldayPA Legal offers law firms more than a generic business call answering service. It is the only service on the market with legally trained call handlers who can add real value to any law firm’s marketing or business development activities. For example, they can take calls from would-be personal injury claimants or handle more general queries prompted by advertising campaigns,” said Ken Crabtree, spokesperson at alldayPA Legal.
“Even when a call is answered, the client or prospect is often disappointed by the experience. In the PH Media Group survey, law firms were found to be well below average in call handling practice and expertise,” continues Crabtree.
“Whether the problem is caused by a lack of staff, pressure of work, or simply that the phone rings when there’s nobody in the office, every lost call and every unhappy or confused customer wastes time and money as well as cutting off a future revenue stream.”
Crabtree concluded: “With alldayPA Legal, law firms have the reassurance that every call is not only answered but, most importantly, handled with empathy and an understanding of the firm’s business objectives. It’s that powerful combination of enhanced client satisfaction and effective call–to-sale conversion that ultimately results in the law firm seeing a steady increase in revenues.”
The alldayPA Legal service is designed to be flexible and affordable. It can be tailored to the specific needs of law firms of any size and can include anything from ad-hoc or overflow support and out of hours call answering, to provision of a virtual switchboard.
For more information about alldayPA Legal, please visit www.alldayPALegal.com
