As part of the campaign, the team from Apadmi will be touring around Manchester in a vintage red double decker bus to meet with professionals who want to learn more about how mobile and app development can benefit their business.
The tour, which is open to all types of businesses from start-ups, to creative agencies, and corporates, will begin in Manchester on Monday 6th July. The bus will stop off at a number of destinations in the city centre including Spinningfields and Manchester Town Hall as well as business premises around the city who sign up to take part before arriving at its final stop on Friday 10th July.
Individuals and businesses from across the North West will be invited to hop on board during the week and take part in a number of free, creative and interactive mobile workshops and seminars focussed on how businesses can get the most out of mobile.
There will be three workshops taking place a day, and up to 25 people can take part in each one.
One of the workshops taking place called ‘The APPrentice’ aims to foster creative talent by encouraging participants to come up with winning ideas for an exceptional mobile app experience relevant to their industry in the style of an ‘Apprentice-style’ competition.
The initiative has been launched by Apadmi following the successful roll out of its mobile workshops across agencies such as Google, Mediacom and Carat.
Nick Black, co-founder and director at Apadmi, said: “Mobile innovation is at an all-time high and therefore it’s important that brands and companies are embracing a mobile first ethos; one that encourages dynamic and creative thinking. Businesses need to think beyond the app and realise that being successful with mobile doesn’t just start and end with an application.
“As such, we’ve decided to launch this campaign to really help businesses in the North West learn more about the great benefits that mobile has to offer. And the good news is that it's all free and open to companies of all types. So whether individuals are interested in forming relevant ideas for mobile use cases in their industry or coming along to gain knowledge of best practice, there will be something for everyone.”
Businesses wanting to take part in the Apadmi Roadshow workshops should register their interest at www.apadmi.com/roadshow
