Award-winning eCommerce and digital marketing agency, Space 48, was appointed in May this year by the retailer to manage its pay-per-click advertising and to re-design the company’s eCommerce website.
Black Sheep Wools, is an award winning, family run business, based in Warrington that has over 30 years of industry experience. Operating both in-store and online, the retailer stocks an extensive range of all major brands in knitting, stitching and fabric.
Using its wealth of digital marketing experience, Space 48 has been managing the PPC campaigns for the Black Sheep Wools website in order to increase conversions. The strategy has involved a major overhaul of the account, taking a more granular approach to account structure and significantly changing bid strategy and ad copy. This has allowed them to generate more sales at a much lower cost per acquisition.
Black Sheep Wools has subsequently reported its busiest ever day in online sales, since beginning its eCommerce operations six years ago.
Jon Woodall, managing director at Space 48, said: “We’re so pleased with the results achieved for Black Sheep Wools. Our key focus has been to stabilise the existing site while we work on the new site build. The recent sales performance is testament not only to our digital marketing teams hard work and dedication to turning the adwords performance around, but also to our support teams efforts in stabilising the existing site. The best is still to come.”
Longer term, Space 48 will be completely re-building the existing Magento site to offer best in class on-line user experience. The team willensure the new site design is visually appealing to Black Sheep Wools customers and easy to navigate, whilst also working well to convert browsers to buyers.
Jon added: “As gold solution partners of Magento, the Space 48 team have the perfect skill set to build the new Black Sheep Wools website. We’re looking forward to continue helping the retailer reach their highest potential for years to come.”
Stephen Mulvey, managing director of Black Sheep Wools said: “With our growing customer base, we wanted to ensure our website provided the best online shopping experience possible. Since appointing Space 48 we have been delighted with the results and have had our most successful day of online sales ever, which is fantastic.
“Space 48’s expertise in digital marketing and eCommerce best practice has completely restored our faith in digital agencies. The service we get from Space 48 means that we can continue to expand our loyal customers during the busy festive period and beyond.”
