The research into the mobile habits of 1,000 Brits, found that many are deleting apps from their mobile phones at an alarming rate – with 2 in 5 admitting they do so often.
Although a third said their phone is the main device they use to access the internet, 1 in 5 stated that they regularly delete apps within just three months of downloading them.
Daniel Foster, technical director and co-founder of 34SP.com, said: “Increasingly businesses are investing a lot of resource into creating innovative apps for their customers, in the hope to attract them in an extremely saturated market. So it’s disappointing to find that for a lot of consumers it isn’t long before they actually delete an app from their device.
“There could be a number of reasons why a consumer might delete an app. It’s not uncommon for users to hit storage capacity on their phones, for example, and apps are often the first thing to go before music, videos, or photos.
“The latest mobile update from Google could also be having an impact, as businesses have been pushed to create websites that are better optimised for mobile devices. This means consumers no longer need to download an app that takes up precious storage to get a decent experience on mobile.
“The focus for businesses now needs to be on what additional perks they can offer customers through their apps that their competitors don’t. By no means is the world of apps deteriorating, but consumers are starting to switch off to the usual discount offers because they are inundated with them. Unique perks to those that download an app might be the only way to keep a consumer that isn’t necessarily loyal to a brand engaged, to prevent them from deleting the app.”
The research also revealed that 1 in 4 of those surveyed said their mobile is the main device they use to read the news, whilst 25 per cent said they use their mobile phone to complete a number of everyday tasks, including grocery shopping, bank transactions, and booking holidays and restaurants. In addition, 22 per cent of our respondents admitted to owning more than one mobile device.
For the full research report please visit: www.34sp.com/mobile-phone-survey.
