Manchester PR consultancy, PR Agency One, has been appointed by one of the UK’s leading medical negligence law firms, Fletchers Solicitors, to deliver a comprehensive PR campaign as part of a wider national marketing strategy.
PR Agency One has been tasked with running a national, regional and trade press office, which runs alongside its SEO PR offering, to raise awareness of the expertise offered within the key sectors Fletchers specialises, specifically: medical negligence and serious personal injury.
The PR agency is joining an existing agency ecosystem, working alongside search, display and mobile specialists, Absorb Digital, and strategic and creative communications agency, Brand Advocate, to deliver a national campaign tailored specifically to highlight the firm’s strength in supporting people suffering severe personal injury and medical negligence. This will run across cinema, radio, online, outdoor and press and includes a 30 second film based on the personal experience of the firm’s CEO, Ed Fletcher.
Ed severed his spinal cord in a motorbike accident in 1999 and believes that this experience helps shape everything his firm’s support of others who have suffered life altering accidents and injury.
Ed Fletcher, CEO of Fletchers Solicitors, said: “As well as helping us to engage directly with our key markets and drive further enquiries, we required a PR agency that really understood our core values. There was instant chemistry with PR Agency One and they demonstrated a real understanding of our business and the industry that we operate within, so we’re confident they will deliver fantastic results.”
Southport-based Fletchers Solicitors has over 20 years’ experience specialising in several core areas of high level personal injury claims for clients across England and Wales, including bike accidents, serious injury and medical negligence.
James Crawford, managing director at PR Agency One, added: “With recent legislation changes affecting the way law firms can gain new leads, it’s important for Fletchers to raise its profile on all levels and engage with its market directly. As such, we’re looking forward to applying our extensive PR and digital knowledge and expertise, and working in partnership with the other creative agencies, to support Fletchers in further growing and establishing its successful business.”
