Space 48 recently developed the Charlotte Tilbury UK website on the Magento eCommerce platform. Since the website’s launch last year it has been a huge success, which has lead to the brand turning its attention to international expansion.
The Space 48 team has worked with Charlotte Tilbury Beauty to create a unique US site that is in keeping with the brand’s image, but also attractive to the new market. The project was complex because US consumers favour alternative payment gateways to those used in the UK, and with different currencies and rules and regulations, the website needed to be fully compliant.
To ensure a smooth move to the US, Space 48 upgraded ERP integration to cope with the inventory locations in different countries and implemented the new payment gateway and US tax module. In addition to these elements, Space 48 has updated the homepage design and product page designs, all of which have been tested across tablet and mobile to ensure easy navigation for customers.
As well as creating the new US site, Space 48 has been approached to provide strategic counsel in search engine optimisation as the brand is launched into new territory.
Managing director at Space 48, Jon Woodall, said of the project, “We’re excited to be working on the US site with Charlotte Tilbury Beauty. With the success of the UK site, we know the brand inside out and are confident that this will be reflected as we aid the expansion into the US.
“We are seeing increased demand from retailers looking to expand into foreign markets and it takes a great deal of skill and understanding to deliver the best experience in these different territories. Each has their own nuances which need to be kept in mind and we have to call on the wealth of experience across the team to deliver this.”
Rachel Jones, head of eCommerce at Charlotte Tilbury Beauty, commented: “We are extremely happy with all of the great work by Space 48. With the UK site so successful and a tight finite deadline for the US launch, we knew that we could rely on space 48 to deliver on time and in-line with expectations.”
As the world’s number one make-up artist, Charlotte Tilbury understands the power of make-up like no-one else. With over 20 years at the forefront of the make-up industry, working with the world’s top models, photographers, celebrities and designers, Charlotte has poured her best-kept secrets into an edited ‘all-you-need’ skincare and make-up collection, which launched in September 2013.
