Leading SaaS reward-tech company, Perx Rewards, has unveiled a new name and complete rebrand as part of a repositioning exercise, following a period of sustained growth.
Now known as Propello, the rebrand signifies a widening of services since the company initially launched back in 2019, all aimed at helping their clients grow revenue via a suite of retention and acquisition based tools.
Reward
based loyalty programmes have always been at the core of the Perx
proposition, but having seen client demand grow significantly, the
Propello rebrand tells a more accurate story around the capabilities of
the business.
The platform’s pioneering technology has enabled
clients such as JD Sports Gyms and HelloFresh to launch both feature and
content rich reward programmes rapidly to their huge audiences.
With
an international client base of enterprise customers, Perx has focussed
heavily on expanding brand partnerships, giving clients the ability to
access thousands of rewards, and rolling out new loyalty features that
include earn & burn, referrals, gamification, conversion
optimisation, and headless API functionality.
Commenting on the reasons behind the company’s decision to rebrand, Perx founder and CEO, Mark Camp said;
‘We’ve helped transform how brands build out their customer reward proposition, and how businesses think about the impact of coalitions with brand to brand partnerships. We want to continue to redefine how brands incorporate reward driven loyalty into their marketing strategy now and in the future and having moved forward so much as a business in the past 2 years, a rebrand is the only real way to tell that story.’
Propello will continue to power the future of reward based
loyalty, empowering brands to form partnerships and helping clients to
grow faster by adding easily accessible value at every stage of the
customer journey.
Having formed technical alliances with global partners such as Awin,
the company plans further international expansion, enabling existing
clients to effortlessly launch overseas programmes to further grow
revenues.
Propello’s new website launched on 22nd August, with more information on the business’ new products and services available at www.propellocloud.com or by contacting sales@propellocloud.com
