DSW Investment Press Release
Following phenomenal year-on-year growth, Propello Cloud has secured a £650k investment led by DSW Ventures, taking the total amount of funding to £800K in 2022. Just three years into its journey, the thriving reward-tech loyalty company has firmly established itself as the leading white label customer rewards platform.
With retention a top priority for its clients, Propello Cloud plans to roll out exciting new services, including Open Banking technology, end-to-end referral functionalities, access to more global brand partnerships, and AI driven personalisation.
The Manchester-based company developed a no-code platform that rapidly reduces time to market, enabling brands to build hugely valuable reward programmes in a time where value is under high scrutiny. As a platform combining a plug and play front end interface, rule based rewards engine and access to over 1,000 reward partners, Propello provides the complete solution for brands looking for a compelling go-to-market reward driven loyalty proposition.
Other incentive-led initiatives are also implemented in their platform, designed to encourage customer engagement, and enhance customer loyalty and retention. Commenting on the investment and how Propello plans to use it to continue supporting their clients’ customer retention strategies, CEO and founder Mark Camp said:
“A period of sustained growth and rising market demand is proving the right time for investment is now. We’ve known the team at DSW Ventures and our angel co-investors for some time. We believe their combined support and backing is the right fit to help us execute our growth plans.
“With significant investment in the platform and team already underway, we’re excited to take Propello forward. Enabling our clients to rapidly launch reward programmes like O2 or VeryMe rewards, we’re supporting brands of all sizes to boost desirable commercial actions with personalised incentives – and simultaneously monetise their audiences.”
