INSIGHTS FROM E-COMMERCE EVENT AIM TO SUPPORT RETAILERS AHEAD OF AN UNCERTAIN YEAR
Rainy City Agency, Manchester’s award-winning e-commerce firm, held another event last week ahead of a potentially difficult year for the retail and e-commerce sectors, which saw the agency collaborate with Shopify and partners to offer expert insight and discuss key themes.
Over 200 attendees -all at various stages of their e-commerce business journey - enjoyed presentations from high-end fashion retailer, Nadine Merabi, and top selling personal hygiene brand, Swissklip, learning from their direct experience of how to scale an online venture, including some neat checkout pricing advice.
Rainy City Partners Dotdigital and REVIEWS.io joined Shopify on stage to talk the SME audience through customer retention to influencer and email marketing strategies.
Challenges with customer relationship management, artificial intelligence (AI) integration and omnichannel retailing were also aired and the importance of authenticity and transparency re-emphasised. Using tools to continue to build trust with a loyal customer base was agreed as key to ensuring competitiveness in the coming year.
The evening provided another opportunity for the regional Shopify community to network and connect, to discuss the platform and its future features for 2023.
Rebecca Worsley, CEO and founder of Rainy City Agency commented: “This is our second Shopify event in Manchester now, and like the first, we’ve seen a great turnout and a receptive, enthusiastic audience.
“With the e-commerce and retail environments being challenged like never before going into 2023, it is vital that vendors are adequately prepared for the next 12 months. This event was about supporting existing and prospective customers and the wider Shopify community in Manchester ahead of a potentially daunting period, and we hope all attendees took something valuable away from the event.”
For further information on the agency, as well as any further events, visit or contact Rainy City Agency.
