It’s evidenced by research studies that buying behaviours of digital and technology product/services buyers have changed over the last few years. As a business, you can’t only rely on the traditional approaches of the past. You need to adapt your approach in order to stay relevant to your buyer.
In our recent blog, we have discussed this issue in more detail. We’ve discussed important it is to focus on getting in front of your buyer in the initial research phase where 70% of the buying progress is being made. The focus, in particular, has to be on:
Tailored messaging
Top quality educational content
Success stories
Content marketing and optimisation (SEO)
Read the full blog to learn what it means for your business and how you can adapt your approach to the changing B2B buying behaviour in the digital/ technology sector and win more business.
