Smoking Gun will deliver a UGC campaign for the technology giant, striving to achieve its goal of showing that your life at home can flow easier with Brother.
Using the team’s unparalleled content know-how, Smoking Gun will drive brand awareness and change perception for Brother across Europe, making the brand’s at-home offering a must-have for managing everyday workloads.
Tapping into the latest in cultural trends, Smoking Gun will curate and nurture relationships with authentic creators to build engaging, scroll-stopping content for the brand’s multiple European markets.
Smoking Gun aced the competitive brief, demonstrating the team’s expertise in influencer relations.
Michael Macfarlane, Brother’s Senior PR and Media Officer said: “From the outset, it was apparent that our organisations had a natural rapport and a true synergy when it came to the proposal.
“Smoking Gun demonstrated a clear understanding of the Brother brand from the get-go, and delivered a creative, trend-lead, standout pitch, full of ideas that could easily shift the dial for us as a business and help us reach our objectives.”
Rick Guttridge, Smoking Gun’s CEO, added: “Our Brother pitch success is a testament to the high quality of our growing influencer offering and shows the vital importance of a thorough and creative social campaign when it comes to enhancing a brand’s perception.
“Working with brands that are ready to be brave is what we’re all about. Brother has some big and bold goals to change the way consumers think about them, and we’re looking forward to helping deliver on this.
“Smoking Gun is famous for changing the game when it comes to brand awareness, and together with Brother we’re ready to print a path to success.”
Brother joins Smoking Gun’s portfolio of brand giants that includes Philips, Alton Towers, Interflora and American Golf as well as a growing roster of B2B clients in property, construction, tech and travel. This comes as the agency has hit record income levels and is the current PR agency of the year with the PRCA, Prolific North and currently shortlisted as PR Week’s Best Boutique Agency (under £3 million fee income).
