Smoking Gun has been appointed by parenting brand Rascal + Friends to launch its brand new print range of nappies in partnership with children’s TV show, CoComelon.
The limited edition CoComelon printed premium nappies will launch across six markets including the UK, Ireland, US, Canada, Australia and New Zealand.
Founded by a New Zealand mum of four, Rascal + Friends is an award-winning nappy brand, known for its premium performance and no nasties ethos. With an online community of over 475,000 engaged parents and a cult-like following on TikTok, Rascal + Friends claims the status of the most-liked and followed nappy brand on TikTok.
CoComelon is owned by Moonbug Entertainment Ltd. and is the #1 most-watched kids’ brand on YouTube globally, generating over 3.3 billion average monthly views and has over 135 million YouTube subscribers.
Smoking Gun’s parenting division, which also looks after US brand Munchkin, won the brief after a competitive pitch and will be working with Rascal + Friends on media relations and PR campaigns for the new launch.
Hannah Morris, Marketing Manager from Rascal + Friends, said: “For this exciting retail initiative, we needed to find a partner with a proven track record in the parenting sector and we instantly loved Smoking Gun’s approach when they presented to us. This is a huge launch for us and we’re really looking forward to working with Smoking Gun on our PR plans.”
Smoking Gun’s Managing Director, Rick Guttridge, said: “With our wealth of experience supporting the growth of parenting brands, and with several parents as part of our own team, this is a great partnership. We’re pleased to be adding strategic support to Rascal + Friends at such a key period for the brand.”
