Smoking Gun’s influencer marketing and PR teams have combined to create a disruptive experiential and social moment with BBC Radio 1 DJ Arielle Free.
The team and Arielle were waking up commuters at London King’s Cross station with client Original Source’s ‘Nature Hits Different’ campaign
Smoking Gun commissioned research which revealed the extent of the UK’s morning energy slump. And, with Londoners worst affected, the team created a Morning Mantra Rave.
DJ, producer and broadcaster Arielle Free took to the decks in a unique shower-turned-DJ booth at King’s Cross.
The high-energy pop-up event was aimed at supercharging the weary workforce and reminding them that the fragrance and ingredients in their morning shower are the key to feeling energised, inspired and mindful.
Early morning commuters were treated to a packed schedule of action. A DJ set from Arielle Free seamlessly transitioned into an energetic flash mob to pump up the crowd.
Keeping the energy high, renowned brass band Mr. Wilson’s Second Liners marched onto the scene, wowing commuters with a medley of 90s club classics to kick start their day.
All the while, Original Source team members were on hand to distribute samples of the shower gel range to passers by in this high footfall hotspot.
The new research at the centre of the campaign revealed that more than nine million people confess to wasting up to two hours at work due to lack of energy, turning to showers for a mental boost. More than a third (36%) said the shower is their go-to place for problem-solving and wellbeing.
Smoking Gun CEO Rick Guttridge said: “Big brands turn to Smoking Gun when they need to effectively integrate brave experiential and scroll stopping social content. This latest activation is another example of our team delivering this with aplomb.”
To find out how Smoking Gun can energise your next big brand moment, get in touch here or visit smokinggun.agency.
