Smoking Gun’s influencer marketing team has recruited man of the moment Jamie Laing to front its latest content for Original Source’s ‘Nature Hits Different’ campaign.
The Made In Chelsea star turned BBC Radio 1 presenter, who recently completed his gruelling ultramarathon challenge for Comic Relief, appears in a cheekily shot video as he pranks wife Sophie Habboo with the ultimate wake up call.
Fresh from his morning shower, Jamie ushers in iconic brass band, Mr Wilson’s Second Liners, who burst into the couple’s bedroom to rouse Sophie from her slumber with all the fun, zest and colour that the brand’s shower gels epitomise.
The video invites fans to nominate a friend in need of a morning boost for a chance to win a £10,000 holiday in nature - and a year’s supply of Original Source.
The video has already been viewed 880k times and counting across Jamie and Sophie’s Instagram platforms.
Carly Chell, Smoking Gun’s director of social and influence, said: “Securing the right influencer partnership that absolutely nails the brand personality is critical to genuine audience engagement. We couldn’t wish for anyone with more boundless energy and enthusiasm than Jamie and the content exploded immediately.”
“Our comms challenge was to drive awareness through memorable content and we’re doing just that - not just with a one-off stunt but through a sustained series of lively and disruptive social moments, both on and offline.”
To find out how Smoking Gun can energise your next big brand moment, get in touch here or visit smokinggun.agency.
