Founder of The Insights Family, Nick Richardson, Appointed Entrepreneur in Residence at the University of Greater Manchester

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The University of Greater Manchester is pleased to announce that Nick Richardson, Founder of The Insights Family, has been appointed as a Visiting Business Fellow and Entrepreneur in Residence. This prestigious appointment comes in recognition of Nick's business successes and contributions to the Greater Manchester ecosystem. Nick received an honorary doctorate from the University in 2022, for his outstanding contribution to innovation, and sits on the University’s Industry Advisory Board.

Nick Richardson founded The Insights Family in 2017, with a vision to revolutionize the way businesses understand and engage with families and children. Through his groundbreaking work in data-driven insights and innovation, Nick has established himself as a leading authority in the industry. His appointment as Entrepreneur in Residence will see him sharing his expertise and experience with students and staff across the Schools, further enhancing the University's commitment to fostering entrepreneurship and innovation.

As Entrepreneur in Residence, Nick will be involved in a range of activities, including guest lectures, mentorship programs, and collaborative projects with students and staff in the University’s Schools, working closely with Carol Brown, Head of University of Greater Manchester’s Business School.

Carol comments,

“This is fantastic news for our students who will benefit from Nick’s laser sharp entrepreneurial spirit and his experience in setting up and growing substantial businesses. This is the latest development in our strategy to strengthen Greater Manchester Business School as an accessible business school, where students learn about enterprise through practice”.

Nick adds,

"I am honoured to join the University of Greater Manchester as Entrepreneur in Residence. The University of Greater Manchester holds a special place in my heart, as it gave me the inspiration and courage to setup The Insights Family in 2016. I look forward to contributing to the University's vibrant entrepreneurial ecosystem and inspiring the next generation of innovators."

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Senior Research Manager

RESEARCH, DATA & INSIGHTS THAT CONNECT YOU WITH THE NEXT GENERATION & THEIR FAMILIES.From the only company that can provide the most comprehensive and up-to-date understanding of what kids, young people, and parents think, feel and do.Our purpose is to inspire organisations to put kids, teens, parents, & families at the heart of everything they do.We believe that everything is connected.Our unique methodology provides a 360° view of the kids, teens, parents, and family ecosystem. This enables you to have unrivalled insight into them and their lives across 28 verticals.Every year we collect market intelligence on more than 56,000 brands and IPs across 6 continents and 21 countries.With 94% of industry professionals stating they do not have a complete understanding of their audience, our approach to market intelligence enables us to provide clarity and confidence, and generate maximum impact across your business. Our mission is to be the business-critical partner across organisations key disciplines underpinning their every decision.By speaking to industry professionals from across the kids, teens, parents, and family space, we have identified 7 key disciplines where we can generate maximum impact and improve Return On Investment (ROI).Furthermore, with organisations and their team(s) working on a global, regional, and local basis across multiple locations, it has never been more important to enable your team(s) to access high-quality intel to align, inform, and inspire them as and when they need it.Which is why our unique approach to market intelligence is used and trusted by the world’s most successful organisations across their Advertising & Media, Brand Management, Content, Licensing, Marketing, Product Development & Management, and Sales & Category Management disciplines. Our strategy is to transform how organisations leverage market intelligence globally, regionally and locally with our one-of-a-kind methodology.We know that having access to high-quality, reliable, independent, real-time, and statistically significant market intelligence is often the difference between success and failure.Our approach to RESEARCH, DATA & INSIGHTS is designed to be a single source of truth, to provide our clients with clarity & confidence to make the right decisions at the right time.Furthermore, our propriety data to provide you with everything you need to know about kids, teens, parents, and families' attitudes, behaviour, and consumption patterns yesterday and today, as well as predicting tomorrow.