The Insights Family is proud to be named a finalist for SME of the Year at the British Data Awards 2025, recognised for excellence in innovation, impact, teamwork, and value creation.
Now in its fifth year, the British Data Awards celebrate the UK’s most innovative and impactful organisations using data to drive success. The awards highlight the strength of the UK’s data ecosystem, acknowledging companies of all sizes, from FTSE 100 corporations to fast-growing scale-ups and not-for-profit organisations.
The 2025 judging panel features data experts from leading organisations, including Merlin Entertainments, the Bank of England, Marks & Spencer, and Vodafone.
Jason Johnson, Co-Founder of Predatech and British Data Awards judge, said:
"Judging so many excellent entries is both a huge challenge and an enormous privilege. Every organisation named a finalist this year should be exceptionally proud of this achievement."
Tom Williams, Chief Executive Officer of The Insights Family, commented:
"Being shortlisted for the British Data Awards 2025 is a great recognition of the work we’re doing to help organisations better understand the ever-changing worlds of kids and families. We’re focused on giving clients the data and insight they need to shape the future of play, products, and experiences – especially in a world that doesn’t sit still. Big thanks to the team – it’s a result of their energy, talent, and relentless focus. We’re proud of the progress – and there’s a lot more to come."
This recognition comes as The Insights Family continues to evolve, with exciting updates to its surveys, expanding its age range, open-text fields, and enhanced context prompts. For more information on how The Insights Family’s data and insights can inform content and product strategy, commercial partnerships, marketing, and media planning, get in touch: theinsightsfamily.com/contact.
Finalists will be celebrated, and winners announced, at an awards ceremony on 14th May in London. For more information on the awards, visit: britishdataawards.com.
