Ever wondered what it's like to work at one of Greater Manchester's leading tech employers or what specific job roles get up to each day?
Oliver Halliwell is Junior Digital Marketing Executive at ThinkEQ.
We spoke to him to find out more about this role, his experience at ThinkEQ, and what an average day looks like.
Name: Oliver Halliwell
Company: ThinkEQ
Job Title: Junior Digital Marketing Executive
Time in the role: 1 years
How did you get into your current role?
After college, I decided, like most do, to go to uni. I went to Manchester Metropolitan University in 2020, but after only a year, I realised this wasn't for me. I felt like I wasn't doing what I was best at and that I could offer more elsewhere. Instead, I embarked upon looking for an opportunity to work in an agency, as I felt that's where my qualities best lay.
After some time networking, I managed to get my first job as a marketing assistant! This was huge for me; I then spent the next 12 months developing my knowledge and professional skills. Then in the summer of 2022, I came across ThinkEQ; the role was a step up for me regarding the tasks I'd be completing and the responsibility.
Today I sit here as a Junior Digital Marketing Executive for ThinkEQ, loving every minute of the job I do, whether it be graphic design, analysing data or copywriting!
What do you enjoy most about working at ThinkEQ?
As a Junior Digital Marketing Exec at ThinkEQ, I'm well-chuffed with my work environment. The best part? It's all about our brilliant team and the vibe we've got going. We're a tight-knit crew, bouncing ideas off each other and making magic happen.
I love flexing my creative muscles, collaborating on crafting clever campaigns and watching them take off. The buzz in the office is ace, and the chance to make a real impact in the digital world keeps me motivated. ThinkEQ is where I can be me and make a difference, all while having fun!
What types of projects does your organisation typically undertake, and what are the typical project goals and objectives?
I actively contribute to various projects. Our organisation typically undertakes projects that enhance brand development and enhance brand visibility to increase website traffic, and leads through different digital channels.
These projects aim to create engaging content, optimise SEO strategies, manage social media campaigns, and analyse data to improve marketing performance. The goals and objectives revolve around driving organic growth, attracting target audiences, and maximising conversions.
By collaborating with cross-functional teams, I play a pivotal role in executing these projects and achieving our marketing objectives!
Have you developed new skills whilst in the role?
I've been levelling up my skills since joining ThinkEQ. From understanding SEO sorcery to learning the art of effective social media, I feel like I'm on my way to becoming a better version of myself.
The team here has been great at showing me the ropes and giving me opportunities to get stuck in. I'm learning to craft engaging content, analyse data, and navigate the ever-changing digital landscape. It's been a real journey of growth so far, and I'm excited to keep expanding my skill set in this role.
Can you share anything about the tools and methodologies you use?
We've got a real arsenal of digital marketing wizardry at our fingertips. We're rocking the classics like Google Analytics, turning data into gold and uncovering juicy insights.
We've also got our hands on social media toolkits, with schedulers and analysers that help us work our magic across platforms. And when it comes to content creation, we've got the Adobe Creative Suite dancing to our tune, letting us whip up visuals that make eyeballs pop.
We're all about staying on top of trends, so we keep our ears to the ground with industry news and webinars. From project management tools to ChatGPT, we're armed with the tools that allow us to grow at every opportunity!
What is the Junior Marketing Executive role in your organisation, and how does it fit into the wider team?
As a Junior Digital Marketing Executive at ThinkEQ, I support the team in driving campaigns. Working closely with experienced marketers, I've gained a hands-on understanding of content creation, social media management, website optimisation, and data analysis.
My fresh perspective and enthusiasm bring energy to the team, ensuring precise execution. Despite being a Junior, my valued contributions make a substantial impact, collaborating with seniors to grow skills. In a supportive, collective environment, we combine experience and creativity to drive marketing initiatives forward. It's an exciting place to learn, contribute, and grow!
What opportunities are there for professional development and growth within your organisation?
At ThinkEQ, there are many opportunities for professional development and growth. The company values continuous learning and invests in its employees' growth.
I have access to various resources like workshops, training programmes, and industry events that keep me up-to-date with the latest and greatest in digital marketing. Additionally, I can work closely with experienced marketers who serve as mentors, providing guidance and sharing their expertise.
The supportive environment at ThinkEQ encourages me to take on new challenges, expand my skill set, and take ownership of projects. It's a place where my contributions are recognised, and I can flourish professionally.
What excites you the most about the work?
What gets me buzzing at work? It has to be the opportunity to be at the forefront of the ever-evolving digital landscape. I thrive on the excitement of crafting innovative campaigns, diving into data analysis, and exploring creative ways to engage our target audience.
The dynamic nature of digital keeps me on my toes, and I love the challenge of staying ahead of the curve. Being part of a team that encourages fresh ideas and embraces experimentation makes every day an adventure. The sense of fulfilment I get when witnessing the positive impact of our strategies on brand growth and customer engagement is genuinely compelling.
In this fast-paced and dynamic role, the excitement never fades, and I'm constantly motivated to push the boundaries of what's possible in digital marketing!
