Investing in a new website platform is a significant step in a digital transformation roadmap, but launching a website that overlooks the core principles of SEO at the embryonic stages can be a costly error. 5.6 billion searches take place on Google daily, that’s 2 trillion per year - when 63% of all shopping experiences start online, it's a smart decision for organisations to implement SEO tactics.
There’s a long list of technical ways to optimise your website, these include:
On-page content optimisation
Meta data, tags and descriptions
URL structure
Loading speed
Discover more how Optimizely and SEO go hand-in-hand in delivering the optimum digital performance for global brands.
