Artificial intelligence (AI) is taking the business and marketing world by storm, reshaping everyday operations and giving companies a competitive edge. 83% of businesses consider AI a strategic priority. A leading digital experience platform (DXP) has emerged as a pioneer in this field.
The artificial intelligence journey began with individual products, each leveraging AI uniquely. For example, in content creation it was used to automate content tagging, while on the data handling side of things it was used to analyse purchasing patterns to optimise marketing efforts.
Now, developments have advanced and Generative AI is taking its capabilities to the next level. This powerful AI suite enhances every single part of the marketing journey. Allowing marketing teams to create content from scratch, including image generation, tagging, and automated content translations.
What sets it apart is its seamless integration of AI into the platform, eliminating the need for custom development or connectors. This integration empowers the whole organisation to work faster and more efficiently, ensuring that businesses stay at the forefront of the evolving AI landscape. Find out how your organisation can start using Opal AI from Optimizely to upgrade your current workflow.
