While the digital era introduces various marketing avenues, email remains a steadfast and effective strategy for asset management companies. With a proven track record, this method continues to engage clients, generate leads, and bolster brand loyalty.
Email marketing is a highly effective discipline and has been recognised as the primary driver behind customer acquisition for 83% of wealth and asset management firms. The financial industry's adherence to strict data regulations is seamlessly integrated into email campaigns, using robust security measures provided by reputable email platforms.
Additionally, automation features are crucial for managing time-consuming tasks and boosting engagement. Automated workflows deliver significantly higher open and click-through rates when compared to standard email marketing for financial services.
