Leading marketers are 150% more likely to use actionable data gathered by analytical tools to improve their future campaigns. The opportunity to learn more about your customer and what they respond to best is an opening to develop and evolve succeeding digital strategies.
When it comes to the performance of campaigns, 28% of marketers efficiently assess the results with analytics. Using multiple technologies allows for companies to naturally evolve operations and improve results each time by having a deeper knowledge of their target audience.
If your organisation is looking at its current analytics situation and wants to find out how to get more from current marketing results, read our article on Optimizely Google Analytics, discover the first steps your digital team can take to improve productivity.
