It is beneficial for marketers to be open to criticism and constant evolution. Conducting a controlled experiment where digital professionals get to select the percentage of the audience who sees alternate versions of the site whilst recording the results and data from users' journeys allows organisations to refine their site’s results and see what is working well or needs changing.
Organisations can find it challenging to find the right platform and compatible software to start the experimentation. Further additional overheads to third-party investments and limitations deter digital experts from incorporating this marketing technique into their strategy.
That is why proper solution selection is important when visualising your organisation’s future digital road map. Learn more about Optimizely Multivariate testing and the further capabilities of the solution.
