21% of insurance customers state there is no sign of personalisation on a site when revisiting. In today’s digital world internet users expect to have a tailored user journey. Not only does it make the experience unique, but personalisation also drives digital results from many forms of marketing.
Personalisation is used in more than just website journeys, many forms of marketing can be approached with a unique experience in mind when equipped with the right tools. Leading marketers that use personalisation in email campaigns state a 760% increase in revenue. Making a potential customer feel valued can increase the chance of returning the time and investment put into nurturing them.
If your organisation is looking to increase the value of users’ time on site from multiple channels of marketing, making sure your digital marketing strategy for insurance companies is effective and ambitious makes the difference between success and future need for reinvesting in the road map.
