In the travel industry, 60% of the traffic comes from mobile devices. Airlines must prioritise a mobile-friendly experience. User-friendly websites and apps are crucial for travellers searching for flights, managing bookings, and checking in. A seamless mobile experience keeps customers engaged and satisfied throughout their travel journey. But optimisation goes beyond just functionality!
Engaging content marketing plays a vital role. Airlines that create high-quality blog posts, videos, and infographics educate and entertain potential customers. This informative and entertaining content builds trust and brand awareness, ultimately leading to more bookings. However, social media listening is equally important. By actively monitoring social media conversations, airlines can identify customer pain points, preferences, and trending topics. This valuable data can then be used to create targeted content that resonates with their audience and addresses their specific needs.
Looking for more ways to drive quality traffic and engagement to your airline? Read the full blog post to discover how to navigate digital marketing in the aviation industry.
