By now, brands that aren’t prioritising digital experience as a key drive in their strategy are putting their organisation at a disadvantage. Consumers have more choice and buying power than ever before and differentiation continues to be more challenging. Younger generations are choosing to engage and spend with brands that offer them positive experiences, 80% stating that they’d be more likely to buy when their experience is tailored to their preferences.
Investing in a software that can help your marketing and digital teams quickly create seamless, personalised, multichannel experiences can help a lot with the heavy lifting. Leading digital experience platform, Optimizely is a global favourite for customer centric organisations. We explore the key features and benefits of the DXP when we answer, ‘what is Optimizely?’.
