In today's competitive hospitality industry, crafting a targeted marketing strategy is paramount and investing in the latest technology on the market is key.. By 2025, the technology market in hotels is expected to reach £345.42 million. Technology analyses guest data and booking trends, enabling hotels to target the right audience with personalised messages. With 88% of marketers using this new technology reporting it improved the customer journey, it is a vital advancement in the industry that can’t be ignored
Moreover, technology automates email marketing, schedules social media posts, and generates personalised recommendations. As a result, 55% of marketers have witnessed an improvement in their bottom line. By leveraging technology, hospitality brands can maximise Return on Investment (ROI) while freeing up resources for strategic initiatives. From enhancing customer satisfaction to driving revenue growth, the use of AI in hotels is a key part of their modern marketing strategies.
