By the end of 2024, content marketing is projected to be worth $600 billion. Notably, it costs 62% less than traditional advertising while generating three times more leads, making it a highly efficient strategy for building brand awareness, generating leads, and fostering customer loyalty.
Enterprises must equip themselves with the right tools, such as content hubs, DAM systems, and robust CMS platforms, as well as automation tools to streamline processes and maintain consistency. A diverse team is essential, including researchers, writers, editors, designers, videographers, SEO analysts, channel strategists, and project managers.
Regular updates to older material with relevant keywords and fresh ideas can significantly boost SEO success and content growth. Visual and video content are particularly impactful, reaching 92% of audiences and accounting for 82% of global internet traffic. Including videos can increase the time spent on a webpage by 88%.
While AI can enhance efficiency and content quality, it should support human creativity, as Google penalises AI-generated content. We offer expert guidance to help enterprises develop a robust content marketing strategy, ensuring high ROI and effective digital engagement.
