In the competitive arena of Digital Experience Platforms (DXP), one of the leading research companies released the Q4 DXP report. The report evaluated 15 key players and sheds light on a landscape where execution and visionary promises dictate leadership. Rising to the forefront as a top-two leader in the DXP category, one platform outshines industry giants like Sitecore and Salesforce.
The rise of generative AI (genAI) technology in late 2022 triggered a shift, prompting platforms to realign strategies for the intelligent century. Standing out during this transformation, the recognised platform not only embraces genAI but also offers a comprehensive solution that seamlessly harmonises applications. Recognising the shift toward assembling DXPs over opting for off-the-shelf solutions, enterprises seek platforms that integrate genAI for a personalised brand voice at cloud scale. Praised for robust supporting services, this pivotal player's top-two status reflects not only industry-leading standards but also a consolidated and sturdy market position. Explore more about Optimizely's recognition as one of the top two platforms in the Forrester Wave DXP report.
