In the modern digital age SaaS platforms are becoming the norm. The major benefit about this is the ease of use from anywhere across the globe or department. There is no longer a need to download software onto your hardware to maintain your organisation's website and digital marketing activity. The flexibility of working anywhere allows employees to keep their productivity levels high.
Project-level access allows administrators to assign different roles to users and let different departments contribute to the digital marketing strategy where necessary - for example, collaborating with client services to deliver an engaging case study.
Getting told your organisation is able to access these features is great. It is only relevant when teams know how to use Optimizely to its full capabilities. Investing in the platform should be seen as more than a new website/CMS. The suite has the capability to surge visibility and drive company profit.
