Venditan is proud to announce that its partnership with Sigma Sports, one of the UK’s leading premium cycling and triathlon retailers, has been shortlisted for Best eCommerce Website at the 2025 Northern Digital Awards.
For nearly 15 years, Venditan has supported Sigma Sports in driving its digital transformation. Through its proprietary platform, Venditan Commerce, they have consistently delivered innovative solutions that push the boundaries of online retail, and this award nomination reflects the success of their shared vision.
The nominated project focused on delivering a seamless, premium online experience that mirrors Sigma Sports’ renowned in-store service.
Key deliverables include an advanced online bike-sizing tool, product recommendation engines, and expanded white glove delivery options.
Together, these features ensure a fully integrated digital journey—from initial product research to post-purchase servicing and part exchanges—setting new standards for the cycling industry and beyond.
John Coyne, Managing Director of Venditan, reflected on this milestone:
"This recognition highlights the transformative potential of technology in retail. With Sigma Sports, we’ve demonstrated how innovation can elevate the customer experience to new heights. Our mission has always been to empower ambitious retailers to lead, not follow—and this project exemplifies that vision."
Ian Whittingham, Founder of Sigma Sports, added:
"We are delighted that our website is nominated for this award, and it is testament to the quality both businesses bring to the table. It's crucial that our consumer offering continues to evolve at pace, keeping us ahead of a very competitive market."
The 2025 Northern Digital Awards take place on 23rd January in Manchester, celebrating excellence across the digital sector.
For further information about Venditan or to explore how Venditan Commerce can work for your business, visit venditan.com.
