At Manchester Digital we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sphere. This week we're speaking with Alun Lukas, Managing Director at Zuko Analytics.
What does your organisation do?
Zuko Analytics is a form analytics software provider. Our technology reveals where their potential customers are dropping out of their online forms and never coming back. Armed with this insight (and in conjunction with our customer success team) they are able to fix the issues in their forms, improve their conversion rate and, ultimately, grow the number of new customers coming through their website.
What do you think is currently the biggest issue facing the digital and tech industry?
Currently, the ability to retain and pay tech talent. The upward pressure on (already high) rates of pay for development talent has put a lot of pressure on business models and runway, especially for earlier stage companies.
What is your organisation’s biggest achievement?
It sounds simple but taking an idea from inception to a company with sustainable profitability is no mean task. So many start-ups fail or stumble in their initial years that the fact that we are still here (and making money) eight years after we started always makes me proud.
What would you consider to be your organisation’s biggest challenge?
Our biggest challenge is pushing form optimisation up the priority list in organisations. Forms are often not very “sexy” to senior management, despite the potential return on investment for improvement efforts, so often get overlooked in favour of other projects like a homepage refresh.
What do you think the future looks like for Manchester’s digital and tech sector?
Despite the slight hiatus during the pandemic period, I have been astounded in the growth of Manchester’s tech scene over the past 20 years and am confident that the momentum will continue well into the future.
Tell us something we might not know about your company?
We have surprising market penetration in the Netherlands. For some strange reason, we have our second largest concentration of customers there (after the UK).
